The emphasis of the course is on balancing practical and academic aspects. This course will equip students with a solid grounding in the principles of journalism, as well as the technical and practical skills required to make students a sought-after professionals in this field.

Journalism and Media staff in the School have a range of research interests including advertising, media law and regulation, privacy, digital journalism, broadcast journalism, professional writing, comics, visual culture, live television and media events, gaming and virtual worlds, and hypertexts, and have recently written on topics such as film and video, multimedia, global media systems, virtual landscapes, social networks, interactive television, media and representation, cult TV, computer games and documentary.