You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers.
You’ll gain in-depth knowledge of a range of marketing strategies and tactics used by organisations to achieve their business goals. You will learn about the theories behind key marketing decisions, such as the pricing of goods and services and will develop the skills to turn your creative ideas into a reality, with opportunities to develop briefs and work to timelines and restrictive budgets.
Covering the fundamentals of branding, you’ll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing.
Over the course of your degree, you will develop the skills needed to run your own marketing communication campaigns, create unique brand identities and foster competitive advantage, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns.
University of Roehampton is a Graduate Gateway institution with the Chartered Institute of Marketing (CIM) and our degree has been mapped against CIM qualifications to apply exemptions for modules. This provides you with an opportunity to gain an industry recognised, professional qualification alongside your marketing degree.
Our academic staff have extensive experience of business and will support you to connect your learning to the realities of marketing. Your Academic Guidance Tutor will also be there to guide your learning and career development, and you’ll have access to our extensive employability events.