This module introduces you to economic theories and systems and relates these to the environment within which businesses function. You will further be equipped with the critical skills to apply the concepts and principles you study in a business context. You will be taught to consider the impact of government policies and actions on businesses and to look beyond national policies to the influence of wider economic and political groupings of states.

This module provides an understanding of key concepts, recent developments and issues within the study of strategic decision-making within business organisations with an emphasis on a critically evaluative approach to approach and outcomes. You are also introduced to the theories and concepts of marketing as a business function and will relate theory to practice in terms of setting a company’s marketing objectives, formulating and implementing a marketing strategy, sales and promotional activities, market research and the impact of technology on marketing activities.

The main aim of this module is to provide you with an introduction to corporate finance. You will examine the concepts and principles underlying key financial decisions, risk and return, the evaluation of projected capital investment and analysis of financial performance, for example. The module further offers insights into the nature of the financial instruments, financial markets and financial intermediaries, with particular focus on the banking business.